Generative AI, often called GenAI, is helping Global Capability Centers (GCCs) work smarter
and faster. By taking over everyday tasks like drafting reports, fixing code, or answering
routine questions, GenAI frees teams to focus on more meaningful work. Today, over 70% of
India’s 1,900 GCCs are investing in these tools to improve speed and encourage fresh
thinking.
Simple tools such as chatbots and coding assistants reduce the time spent on repetitive
work, so employees can concentrate on problem solving, product ideas, and strategy. For
business leaders, the impact is clear teams deliver faster, productivity rises, and costs come
down, all while innovation gets a real boost.
Generative AI helps teams do more meaningful work. Tasks that earlier took hours like writing
code drafts, preparing reports, testing software, or answering customer queries can now be
completed in minutes. Studies across large enterprises show that productivity improves by
20–30% when Generative AI tools are embedded into daily workflows.
In software teams, GenAI helps write code, test it, and fix bugs much faster, saving
developers hours of routine work. DevOps teams use AI predictions to spot issues early, so
releases happen quicker and with fewer problems. In shared services like finance and
customer support, smart AI assistants help with checks, reports, and customer queries, which
reduces errors and delays.
AI and automation are also influencing operating models. Many GCCs now own end-to-end
R&D responsibilities, not just execution work. Indian teams at companies like UKG and
Sonoco use Generative AI to build internal platforms, predictive analytics tools, and
customer-facing solutions that directly impact global revenue. These centers are no longer
back offices they are innovation hubs shaping global strategy.
Even content and marketing teams benefit. GenAI helps create messages in multiple
languages, making campaigns faster to launch and easier to scale across regions. Overall,
these tools help teams spend less time on repetitive tasks and more time on creative and
high-impact work.
With Generative AI accelerating output and improving quality, leaders expect the GCC
ecosystem to contribute to a $110 billion industry value in the coming years.
In simple terms, what’s working is clear: GCCs that treat Generative AI as a productivity
partner, invest in skills, and align technology with people strategy are pulling ahead. For
business leaders and HR startups alike, the message is simple AI-enabled GCCs are not the
future, they are already the present